Welcome to Open Business Way, a platform created for business leaders, entrepreneurs, and curious professionals who believe that modern companies can succeed without hiding behind unnecessary complexity or secrecy. We explore how transparency, collaboration, open innovation, and honest communication can help businesses build stronger relationships and earn lasting customer trust.
Open Business Way was founded from a simple observation: people increasingly want to understand the businesses they support. They want clear information, transparent pricing, authentic communication, and organizations that are willing to listen. At the same time, modern teams are discovering that collaboration and openness can create better ideas, stronger products, and more meaningful relationships. Our website exists to explore these changing expectations and provide practical perspectives for businesses navigating the open economy.
Our Story
The story of Open Business Way begins with our author, Violet Ross. While completing her MBA at the University of Utah, Violet became deeply interested in the way open systems could influence modern organizations. Her academic experience gave her an opportunity to examine business strategy from different perspectives, but her practical work with technology companies in Salt Lake City made the concept of openness especially meaningful.
Violet managed open-innovation projects for Salt Lake City technology firms and witnessed firsthand how transparency could influence the relationship between a company and its customers. She saw that when businesses communicate openly, share useful information, and involve people in the process, they can create a stronger sense of confidence and loyalty.
These experiences changed the way Violet viewed traditional corporate models. She began questioning whether highly secretive approaches to business could continue to meet the expectations of modern customers and employees. As digital communication made information more accessible, she believed businesses would increasingly need to demonstrate their values rather than simply describe them.
That belief became the foundation for Open Business Way.
Violet created the platform to share ideas surrounding transparent business practices, open-source strategies, collaborative workflows, and the wider development of the open economy. What began as a response to changing business expectations has grown into a platform dedicated to helping modern professionals understand why openness can become a meaningful competitive advantage.
About Violet Ross
Violet Ross is the founder and primary voice behind Open Business Way. Her interest in transparent business developed through a combination of academic study and practical experience with technology companies. During her MBA studies at the University of Utah, she became fascinated with open systems and their potential to change the way organizations operate.
Her experience managing open-innovation projects for Salt Lake City technology firms provided an important practical foundation. Rather than viewing transparency as simply a communication technique, Violet came to see it as an important part of how modern businesses can create trust, encourage collaboration, and develop stronger relationships with their audiences.
Today, Violet approaches business topics from the perspective of an open-economy advocate. Through Open Business Way, she shares perspectives designed to help executives and entrepreneurs think differently about how they build brands, communicate with customers, structure teams, and approach innovation.
Her work is guided by the belief that openness should be practical rather than performative. A company does not become trustworthy simply by using words such as transparency or collaboration. Trust develops when those principles are reflected in everyday decisions, customer interactions, internal processes, and business strategies.
What Open Business Way Stands For?
Open Business Way focuses on several ideas that we believe are increasingly important in modern business.
Transparency
Transparency is at the center of our philosophy. Customers want businesses to communicate clearly about what they offer, how they operate, and what people can reasonably expect from them. We explore ways companies can make transparency part of their everyday business practices, including clearer pricing, straightforward communication, and responsible information sharing.
Open Collaboration
Great ideas do not always come from a single department, executive team, or organization. Collaboration can bring together different experiences and perspectives to solve problems more effectively. We examine collaborative workflows and approaches that allow teams, partners, customers, and communities to contribute meaningful ideas.
Open-Source Business Strategies
The principles behind open-source development have influenced much more than software. They have encouraged businesses to reconsider how knowledge, innovation, and resources can be shared. Open Business Way explores how organizations can learn from these principles while developing sustainable and responsible business models.
Customer Trust
Trust is earned through consistent actions. We believe that transparent communication and genuine openness can help businesses develop stronger connections with the people they serve. Our content considers practical ways organizations can make trust a fundamental part of their brand rather than treating it as a marketing slogan.
Why We Created This Website?
Businesses are operating in an environment where customers can research companies, compare alternatives, publish opinions, and communicate directly with brands. This has changed the traditional relationship between businesses and their audiences.
Open Business Way was created to examine what these changes mean for modern organizations. We want to provide useful information for people who are interested in building businesses that are more transparent, collaborative, and responsive.
Our goal is not to argue that every business must follow exactly the same model. Different industries have different requirements, and some information must understandably remain confidential. Instead, we encourage business leaders to consider where greater openness can create value without compromising legitimate security, privacy, or competitive needs.
What You Can Expect From Open Business Way?
Our website covers ideas and practical perspectives related to open business, entrepreneurship, leadership, innovation, transparency, collaboration, customer relationships, and the evolving economy. We aim to make our content useful to both experienced executives and people who are beginning to explore modern business concepts.
We focus on understandable explanations and practical thinking rather than unnecessary corporate jargon. Whether you are considering a more transparent pricing strategy, exploring collaborative workflows, developing an authentic brand, or simply trying to understand how openness is changing business, Open Business Way is designed to provide useful context.
Our Commitment to Authenticity
Authenticity is an important part of the philosophy behind this website. We believe businesses should communicate with their audiences in a way that reflects their real practices and values. Transparency should not be used merely as a promotional technique. It should be supported by consistent actions.
Through Open Business Way, Violet Ross encourages business leaders to think critically about the relationship between openness and trust. The objective is to help organizations identify practical opportunities to become clearer, more collaborative, and more accountable while remaining commercially responsible.
Looking Toward the Future
The business environment will continue to change as technology, customer expectations, digital communities, and collaborative tools evolve. We believe openness will remain an important part of that transformation.
Open Business Way will continue exploring how transparency and collaboration can influence the future of organizations. From emerging business models to changing customer expectations, our purpose is to provide thoughtful perspectives that help modern professionals make better-informed decisions.
At the heart of everything we do is a straightforward idea: businesses can build stronger relationships when they give people good reasons to trust them. Through transparency, open collaboration, and responsible innovation, organizations can create brands that are not only competitive but also credible and authentic.
Get in Touch
We welcome questions, feedback, suggestions, and conversations about the ideas explored on Open Business Way. If you would like to contact us about our content, share feedback, or discuss a relevant business topic, please email us at info@openbusinessway.com.
Thank you for visiting Open Business Way and joining us in exploring a more transparent, collaborative, and trust-focused approach to modern business.
